 Discover
Projects begin with a good hard look at the client and how they
currently communicate with their customers or employees. We
examine current practices, costs, presentation and overall effectiveness.
Overall objectives are defined covering the content to be presented,
brand and design considerations, the audience point-of-view
and the means of delivery. The entire project is then articulated
as a detailed process.
Design
Whether it a research-driven business plan or a photography-driven
print piece, this phase requires strategy, inspiration, imagination
and taste. Continued dialogue with the client will help dedicated
staff define critical details. Often with both print and web
projects, our dedicated team works with client-supplied materials
and existing elements of the brand's identity. Detailed reports,
sketches, full comprehensives, or live prototypes are presented
in the most appropriate form based on client specifications.
Produce
Efficiency is key here. Whether it is a formal report, print
project or web site development, organization, planning and
proactive execution is what usually makes the difference between
an efficient process or one that is ridden with unnecessary
glitches and delays. Both creative and management staff will
clearly communicate process components to ensure the optimal
timeline. Cooperation greatly contributes to a positive outcome.
Deliver
The glory is in the details. Final review often yields significant
adjustments enhancing the end product. Detailed proofing of
both copy and graphics results in minimal efforts required
for project completion. Client involvement in the steps preceeding
delivery result in smoother completion phases. Whether it
is a final mockup for a print piece or a beta version of interactive
project, clients are involved in final signoffs. Following
final production, all relevant materials are optimally organized
and delivered to appropriate client staff.
|
DISCOVER